Dear Pup

Baby Clothing Co.

A part of an assignment in my graphic design 3 class with an ongoing logo assignment. Taking a logo and expanding on it by creating collateral and updating the logo.

Case Study

Role:

Illustrator

Designer

Researcher

Software:

Illustrator

InDesign

Photoshop

Toddler clothes are meant to be comfortable and strong for those long days of crawling. Parents need dependable clothing so they can spend their time making memories. Dear Pup was created to be durable and secure while staying cozy. Our onesies are built to last during play time with no slips; easy to access zipper and grip footsies to allow the first steps to be the safest they can be. All of our clothes are made with 100% cotton for sleep and naps to be relaxing. Your toddler will be as sung as a bug in a rug. We based our patterns off of the night protectors of the forest most specifically, wolves. Similar to families they come in packs and care for their pups, at Dear Pup, we care for all pups in our pack which includes you and your family. We aim to create calming designs with monotones to help with stimulation while keeping our designs adorable and gender inclusive. Join the pack and let’s create a welcoming and comforting space together.

Logo

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